Serum Prices in Pakistan (2026 Price Index & Comparison)
Face serum prices in Pakistan compared: TommyFX Rs. 1,299, Conatural Rs. 1,724, Jenpharm Rs. 1,598–1,998, Vince Rs. 1,600 — with cash on delivery nationwide.
Face serum price comparison
| Brand | Serum | Size | Price | Free shipping | COD | Delivery |
|---|---|---|---|---|---|---|
| TommyFX | Vitamin C, Niacinamide, Retinol, Hyaluronic Acid, Skin Whitening, White Rice | 30 ml | Rs. 1,299 | Free over Rs. 3,000 | Yes | 1–2 business days express · 3–5 business days standard |
| Conatural | Vitamin C Serum | — | Rs. 1,724 | — | — | — |
| Jenpharm | Vitamin C / Dermive range | — | Rs. 1,598–1,998 | — | — | — |
| Vince | Vitamin C Serum | — | Rs. 1,600 | — | — | — |
| The Ordinary | Vitamin C Suspension 23% (imported) | — | Varies by importer | — | — | — |
| Garnier | Vitamin C Brightening Serum (imported) | — | Varies by retailer | — | — | — |
Prices are each brand's own published list price as of 2026-10-31. A dash means the brand does not publish that term, or we could not verify it.
Vitamin C Serums: Price and Strength Breakdown
Vitamin C is the serum most people search a price for first, and the one where price tells you the least. What you are paying for is the concentration, the form of the vitamin, and how well the bottle protects it from light and air.
Concentration
10–20% L-ascorbic acid is the range the research supports. Above 20% the extra does not brighten faster; it stings more. A 5% formula at Rs. 1,299 can outperform a 30% formula at Rs. 4,000 if your skin cannot tolerate the stronger one.
Form
L-ascorbic acid is the researched form but the least stable. Ethyl ascorbic acid (the ethylated form in TommyFX Vitamin C), sodium ascorbyl phosphate and ascorbyl glucoside hold up better and are gentler, and work more slowly. A budget serum almost always uses one of these — that is not a scandal, but it is why a Rs. 1,299 serum and a Rs. 1,600 serum can behave differently.
What it costs in Pakistan
Local vitamin C serums cluster between Rs. 1,299 and Rs. 1,998: TommyFX at Rs. 1,299, Vince at Rs. 1,600, Conatural at Rs. 1,724, Jenpharm between Rs. 1,598 and Rs. 1,998 depending on the line. Imported bottles — The Ordinary, Garnier — arrive through resellers at a price set by freight and duty rather than by the formula.
Niacinamide Serums: Pores, Acne Marks and the Barrier
Niacinamide is the cheapest active to formulate well and the hardest to get wrong, which makes it the fairest comparison in this index — a Rs. 1,299 bottle and a Rs. 1,700 bottle are usually the same 5–10% solution.
The useful range
4–10% does everything niacinamide is known for: it regulates oil, fades the brown marks an old breakout leaves, and rebuilds the barrier everything else depends on. 20% versions exist mostly to justify a higher price, and they irritate more often than they help.
What it costs in Pakistan
Niacinamide is the serum where paying more buys the least. A 30 ml bottle at Rs. 1,299 is a fair price and so is Rs. 1,600; neither is buying you a better molecule. If you are buying your first active at all, this is the one to start with.
Where it fits
Morning, under sunscreen, or at night under a moisturiser. It layers with vitamin C without the irritation that two strong acids in one routine cause, which is why the two are the usual starter pair.
Retinol Serums: Anti-Ageing and Texture
Retinol is the serum where how you use it matters most. Strength and frequency decide whether it smooths your skin or leaves it peeling, so start slowly and let your skin adjust.
Strength first, brand second
Most over-the-counter retinol serums sit between 0.25% and 1%. 0.5%, the strength of TommyFX Retinol, is a moderate level most people can start on: two or three nights a week at first, building up over a month or two. How often you use it matters more than the last fraction of a percent; a serum used steadily beats one that leaves your face peeling and your routine abandoned by week three.
What it costs in Pakistan
Retinol sits in the same band as the rest of the local market, roughly Rs. 1,299 to Rs. 2,000, with imports well above that. TommyFX prices it at Rs. 1,299 — the same as every other serum in the catalogue, including the ones that cost less to make.
The two rules
Night only, and never in the same layer as vitamin C. Use it with a moisturiser, not instead of one, and wear sunscreen every morning — retinol without sun protection is how people end up with the pigmentation they were trying to remove.
Whitening and Brightening Serums
"Whitening" in the Pakistani market means two different things: fading pigmentation back to your own natural tone, and lightening skin beyond it. Only the first is something a serum can do safely, and it is the only thing our formulas are for.
What actually fades marks
Niacinamide, vitamin C, arbutin, tranexamic acid and rice extract all interrupt pigment production. They work over eight to twelve weeks, not eight to twelve days, and they work far better alongside daily sunscreen than without it.
What it costs in Pakistan
Brightening serums run the same Rs. 1,299–2,000 band. Skin Whitening Serum and White Rice Serum are both Rs. 1,299 for 30 ml at TommyFX — around Rs. 43 per millilitre, and the cheapest route into the category we stock.
Buyer beware
Anything that promises a lighter skin tone in a week is either a steroid, mercury, or hydroquinone above the legal limit, and all three damage the skin they are sold to fix. A serum that works slowly and can be used indefinitely is the only kind worth importing.
Why TommyFX is the cheap end of this table
One price, six serums
Every TommyFX serum is Rs. 1,299 whether it is niacinamide or retinol. The price is not a ranking, so nothing in the catalogue pushes you toward the bottle that earns the most — you pick the ingredient your skin needs and pay the same for it.
Free shipping at three serums
Orders over Rs. 3,000 ship free, which is three serums. If you are building a full morning-and-night routine, the delivery is on us.
Cash on delivery, everywhere
Pay the courier when the parcel reaches your door — Karachi, Lahore, Islamabad, Quetta, Gilgit, anywhere in Pakistan. Online payment is coming soon.
Express delivery in 1–2 business days
Standard delivery takes 3–5 business days anywhere in Pakistan, and express delivery 1–2 business days for Rs. 250. Orders over Rs. 3,000 ship free on standard delivery; below that it costs Rs. 150.
30 days to change your mind
If a serum does not suit your skin, the 30-day money-back guarantee applies however you paid. Skincare is personal, and a formula that works for one person can be wrong for another.
The TommyFX price list
- Vitamin C Serum — Rs. 1,299 · 30 ml
- Niacinamide Serum — Rs. 1,299 · 30 ml
- Retinol Serum — Rs. 1,299 · 30 ml
- Hyaluronic Acid Serum — Rs. 1,299 · 30 ml
- Skin Whitening Serum — Rs. 1,299 · 30 ml
- White Rice Serum — Rs. 1,299 · 30 ml
Free shipping on orders over Rs. 3,000 — three serums.
Serum prices and cash on delivery: questions
How much does a face serum cost in Pakistan?
Locally made face serums run from about Rs. 1,299 to Rs. 2,000 for a 30 ml bottle as of October 2026. TommyFX is Rs. 1,299 across all six serums, Conatural lists Rs. 1,724, Vince Rs. 1,600, and Jenpharm ranges from Rs. 1,598 to Rs. 1,998 by line. Imported brands such as The Ordinary and Garnier are priced by resellers and sit higher once freight and duty are added.
Is cash on delivery available on serums in Pakistan?
Yes. Every TommyFX serum can be paid for in cash when the courier reaches your door, anywhere in Pakistan — no card and no advance payment required. Online payment is coming soon.
What is the cheapest vitamin C serum in Pakistan?
Among the local brands in this index, TommyFX at Rs. 1,299 for 30 ml is the lowest list price we could verify as of October 2026 — about Rs. 425 less than Conatural at Rs. 1,724 and Rs. 301 less than Vince at Rs. 1,600. Cheaper imported bottles exist, but they are usually 10–15 ml rather than 30 ml, which makes the per-millilitre price higher.
Why are imported serums more expensive than local ones?
Import duty, freight, and one or two layers of reseller margin. The ingredients themselves are not the difference — niacinamide and L-ascorbic acid are commodity raw materials. What you pay for on an imported bottle is the route it took to reach you.
Does a more expensive serum work better?
Not reliably. Above roughly Rs. 1,500 the price mostly reflects distribution and marketing rather than the active ingredient. What changes results is concentration, the form of the vitamin, stability of the bottle, and whether you use it consistently for eight to twelve weeks.
What is the price of a niacinamide serum in Pakistan?
Niacinamide serums cost about the same as vitamin C ones, Rs. 1,299 to Rs. 2,000 for 30 ml. TommyFX Niacinamide Serum is Rs. 1,299. Because 4–10% niacinamide is inexpensive to formulate, the price difference between brands buys you very little here.
What is the price of a retinol serum in Pakistan?
Retinol sits in the same Rs. 1,299–2,000 band for local brands, with imports well above it. TommyFX Retinol Serum is 0.5% retinol, Rs. 1,299 for 30 ml. Start it two or three nights a week, at night only, with sunscreen every morning.
Do you get free shipping on serum orders in Pakistan?
Shipping is free on TommyFX orders over Rs. 3,000, which is three serums at Rs. 1,299 each. Below that standard delivery costs Rs. 150 and takes 3–5 business days; express delivery takes 1–2 business days.
Can I return a serum if it does not suit my skin?
Yes. TommyFX offers a 30-day money-back guarantee on every serum, whatever the payment method. If a formula irritates your skin or simply does not work for you, contact support within 30 days of delivery.
Which serum should I buy first?
Niacinamide. It is the least likely to provoke a reaction, it repairs the skin barrier that every other active depends on, and at Rs. 1,299 it is the cheapest way to find out how your skin handles actives at all. Add vitamin C in the morning once niacinamide has settled for a fortnight.